Resume
E R I K A B A U E R
Email E.B.
W O R K E X P E R I E N C E
Senior Product Designer – Microsoft Mixed Reality
• January 2018 to present: Product designer for Microsoft Mixed Reality at Work (MRW), a new organization formed to create new augmented reality HoloLens applications for business settings including design, manufacturing, training and communications. Initial avatar focus: Investigated use cases for mixed-reality avatars and worked to identify signals from our internal partners and avatars needed for Hololens. Prior to AR avatar work, completed design research and a heuristic evaluation for the new Xbox Avatar update.
Senior Product Designer – Microsoft Groove, Release Studios
• August 2016 to December 2017: Product UX designer for Groove’s unreleased music Creator project within Window’s NEXT Release Studios. Worked on UX and prototyping innovative solutions for starting a new music project and browsing audio content. Also contributed to the design for the Groove music streaming subscription service’s Taste Profile – an interactive, onboarding questionnaire for new users; my teammates and I received a patent for this design which launched in 2016.
Lead User Experience Designer – Amazon
• June 2015 to June 2016: Lead UX designer on the Community Shopping and Engagement Design team. Most recently working on improving the Follow platform and building-out new, universal Amazon Customer Profile features.
Senior User Experience Designer – Amazon
• December 2011 to June 2015: Senior UX designer on the Kindle Content Design team. Designs shipped on 3 generations of Kindle Fire HD tablets and the Fire Phone. Contributed to the shopping experience design and embedded app alignment on the new lines of Fire tablets from 2012-2015 and was lead designer for the Fire Phone bookstore.
The updated bookstore design for Kindle E Ink touch devices launched globally in February 2016 as part of an overall device software refresh. Erika worked on the Eink extensive design update project from 2014-2015.
UX Manager – Barnes & Noble Digital Products
• March 2010 - November 2011: UI/UX Manager for Barnes & Noble Digital Products (NOOK) user experience and development teams in Silicon Valley & content teams in New York. Worked as founding member and part of core product team and UX system designer for the All-New NOOK e-ink reader en.wikipedia.org “Best e-ink reader” CNET, June 2011. “The best e-reader from a major player…thus far…well ahead of its competitors in terms of usability and form factor” Techcrunch, June 2011. “The Nook Nails It” Wired, June 2011. Also part of core product launch team for the Nook Tablet www.engadget.com and the original Nook Color. Application co-design credits include epub reader and magazine reader.
UI Designer & UX-Development Coordinator – Sony Ericsson
• August 2009 - March 2010: UI Designer with SEMC’s development team in Silicon Valley, and with the Sony User Experience Center in San Francisco. Contributed to the UX documentation and design of the core software for Xperia Play, the first PlayStation Android smartphone - announced Feb 2011. Role included close alignment with a global software team and android engineers to deliver graphics and flows for agile sprints and phone prototypes.
Senior UI Designer – KaDoink
• November 2008-March 2009: Senior UI Designer with UX team on product & marketing, delivering next-generation mobile messaging & ad campaign management application. Also created iPhone UI concepts, updated consumer site subscription UI, explored branding solutions and delivered detailed design development specs and assets. view portfolio
Senior UI Designer – Catalyst Mobile
• May 2007-October 2008: Senior UI Designer with global team for international mobile and web applications. As the lead UI & visual designer for 3 of the company's international entertainment software products, work included wireframing, design skinning, icon design and prototyping (in Flash Lite) mobile software with team engineers for either final WAP or J2ME delivery on 3G Symbian devices. Dynamic web companion site for complex mobile music application also developed in tandem with international team. Projects: Solati Web, Solati Mobile, FunGo, Nokia NCD
Independent Contractor, Creative Director – e.b. Studios
• 1999-2010: Web & Mobile design and development solutions for diverse clients.
Mobile/Phone application consulting 2008-2009 - Silicon Valley and Bay Area:
• Telesocial: Stealth start-up.
• Adyana: iPhone application design for stealth mode start-up
• Cooking Capsules: IA and UI design consultant on application upgrade for smart phone application - won the Google Android developer's challenge and was also mentioned listed in Wired Magazine and MSNBC.
Select Web Projects:
• Lime Wire - Lime Engine • BridgeCo AG • KAI Pharmaceuticals • Kosmix • Ekomi • ION DESIGN • BIE: Buck Institute for Education • Yahoo USA Sales Intranet • E*TRADE 401k intranet site and packaging
Design Instructor
• Chabot College — Graphic Design Instructor 2005-2006 at community college. www.chabotcollege.edu
• Expression College — Interactivity & Screen Design Instructor & Curriculum Development, August 2002 to 2004. usa.sae.edu
• Macromedia FlashMX– 2003; Authorized training: instructed students with Innovative Solutions-Sacramento/Oakland: www.isinc.com
• Macromedia Dreamweaver – 2001; Authorized training: instructed students with Innovative Solutions-Sacramento/Oakland: www.isinc.com
Print & Online - International Publishing
• Manager of Online Product Development
Publish Magazine, IDG Publications; San Francisco, CA.
1996-1999
P R O G R A M S
Figma, Sketch, Adobe Creative Suite, Google Suite, Atlassian, O365, HTML, CSS. Knowledge of Qlik, Tableau, Dovetail, some Unity.
S P E A K I N G - E V E N T S - A W A R D S
Tech Connect DC, IM Tech 2024 Conference - Panelist: Generative AI for Government Applications - Sept 2024
Advantage DoD 24 Defense Data and AI Symposium - February 2024 DDS Speaker, Washington DC, Feb 21st: Solving the Right Problems: Why User Research Matters
BRAVO 3 Hackathon - February 2024 : Judge for BRAVO 3 event, Oahu
GovCIO - June 2022 : Panelist: AI Gov Data Virtual Panel: Data Visualization to Enhance Modeling & Simulation
Config 2024 - June 2024: Figma conference attendee
C3.ai Transform - March 2023 and March 2024 : AI conference attendee
2002: Design Award winner of the first AIR CALIFORNIA accessibility web design competition awarded for redesign of The Riley Center women's shelter website.
2000: San Francisco Exploratorium's Cool Site Award for World Art’s West's People Like Me web site for kids.
E D U C A T I O N
Masters program, Creative Writing, San Francisco State University
B.A. Philosophy, Studio Art, Cum Laude. California State University, Fresno
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R E F E R E N C E S
Upon Request
Last updated 2018 - For latest resume see erika-bauer.squarespace.com